Inglorious Fruits And Vegetables Campaign

Watch this video to see how a French supermarket managed to win hearts and minds of its customers and reduced food waste significantly.

Sadly it has been estimated that we waste of 300 Million tons of food a year. This seems almost criminal when you consider that there are many people in the world who are literally starving to death. In part this has come about due to certain foods not meeting the exacting aesthetic standards that the modern consumer now expects. Supermarkets won’t buy ‘Ugly’ fruit and vegetables for risk of not being able to sell them (they say)… well until now that is.

Video Description:
“Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits and Vegetables, a glorious fight against food waste.

Continue reading “Inglorious Fruits And Vegetables Campaign”

How Many People Can Live On The Planet

It’s a delicate subject especially the part surrounding birth rates and fertility but a really good documentary that’s worth watching as it addresses many of the real issues surrounding the environmental impact we have and how sustainability is going to have to be a huge part of all our futures or our future generations may potentially face catastrophic consequences.

Prepare for the best but plan for the worst…

“In a Horizon special, naturalist Sir David Attenborough investigates whether the world is heading for a population crisis.
In his lengthy career, Sir David has watched the human population more than double from 2.5 billion in 1950 to nearly seven billion. He reflects on the profound effects of this rapid growth, both on humans and the environment.
While much of the projected growth in human population is likely to come from the developing world, it is the lifestyle enjoyed by many in the West that has the most impact on the planet. Some experts claim that in the UK consumers use as much as two and a half times their fair share of Earth’s resources.
Sir David examines whether it is the duty of individuals to commit not only to smaller families, but to change the way they live for the sake of humanity and planet Earth.”

Surviving Together: Growing the Future

I loved this little clip about the excellent opportunities that can come from mushroom growing from one side of the world to the another. Great avenue I feel for alleviating poverty as well as helping rid the world of malnutrition and starvation. Fantastic recycling model as well as sustainable business model. So from growing mushrooms for your self to feeding your community, mushrooms as a great option to pursue. Mush more on mushroom cultivation to follow in coming weeks.

“FREELAND community outreach projects are giving ex-poachers a way to escape poverty and crime by establishing their own organic and sustainable mushroom growing businesses.”

If you want to learn more about organic mushroom growing and the Freeland organisation then check out this free 60 page booklet they provide: http://issuu.com/freelandfoundation/docs/freelandorganicmushroomcultivationmanual_english_p

The Future Of Food

This BBC documentary sees George Alagiah travel the world in search of solutions to the growing global food crisis and how we’ll go about securing access to food (food security) for the rising populations. This along with coping with a ever changing climate, water shortages and the effect of our reliance/dependance on oil based fertilisers and as an energy source.