Watch this video to see how a French supermarket managed to win hearts and minds of its customers and reduced food waste significantly.
Sadly it has been estimated that we waste of 300 Million tons of food a year. This seems almost criminal when you consider that there are many people in the world who are literally starving to death. In part this has come about due to certain foods not meeting the exacting aesthetic standards that the modern consumer now expects. Supermarkets won’t buy ‘Ugly’ fruit and vegetables for risk of not being able to sell them (they say)… well until now that is.
“Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables. As good, but 30% cheaper. The inglorious Fruits and Vegetables, a glorious fight against food waste.“
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